©2019 by Ana Scekic. All rights reserved.

RESEARCH INTERESTS

Visual Attention; Visual Crowding; Sensory Perception; Process Tracing Techniques; Assortments and Variety; Information Processing in New Media Settings

  

WORKING PAPERS / RESEARCH IN PROGRESS

Scekic, A., Atalay, A. S., Yang, C., Ebbes, P., “The Role of Location Crowdedness in Visual Product Search”. Preparing for submission to Journal of Marketing Research

 

Scekic, A., Krishna, A., “Do Firm Cues Impact Product Perceptions?: When Small is Natural”. Under 2nd round review at Journal of Consumer Psychology

 

Scekic, A., Atalay, A. S., Yang, C., Ebbes, P., “Influence of Visual Crowding and Product Spacing on Consumer Choice”. Four studies completed

 

Scekic, A., Yang, C., Ebbes, P., Atalay, A. S., “An eye-tracking Study of Online Consumer Reviews and Consumer Preferences: Does Review Text Matter?”. Data collection in progress

 

Scekic, A., Sokolova, T., Krishna, A., “Choose to Share or Not: The Impact of Privacy Formats on Willingness to Share Personal Information”. Four studies completed